wine apprentice

team building exercises - with a difference


Well over a decade before Donald Trump and Sir Alan Sugar began to ask teams of eager individuals to prove themselves in sets of difficult business-related tasks, Robert Joseph developed with the idea - described below - that was to become the "Wine Apprentice".  A version of this, called the "Wine Challenge" is one of a number of team building exercises offered by a London-based firm called Poisson Rouge. Now, however, Robert Joseph has launched his own, somewhat refined, version in conjunction with Vinopolis, the wine tasting venue close to London Bridge.  For more details, click here.

From the Vinopolis website:

The Robert Joseph “Wine Apprentice” Contest  (Wine Blending Challenge)

Ever thought you could make it as Sir Alan’s Apprentice? Could you project manage a team to victory? Or would you end up on the firing line? Devised by Robert Joseph, who was once described by Decanter Magazine as one of the 50 people who would influence the way we drink wine in the 21st Century,  this event is the ulitmate team building experience if you are looking for a wine challenge with a seriously competitive twist. Arriving at 10am, guests will be given an introductory lesson in wine tasting and a briefing on the wine market.  The contest begins once guests have been split into their teams where they will be tasked with the delectable challenge of having to add value to wine.Using the imagination and expertise of your team, guests will tackle the task of blending a marketable wine from a set of samples of varying quality and price create a name, designing a label, choosing a bottle, and preparing a sales and marketing campaign. All in just 90 minutes!t noon, after the wines have been sampled by the judges, the teams will present their sales and advertising campaign before their efforts will be judged to determine who has produced the best combination of blend, label, price and campaign.  The winning team will be awarded prizes. After an adrenalin fuelled morning, guests will be treated to a relaxing and informal two course lunch at Cantina Restaurant. Guest depart at approximately 2.30pm.

From £125 ex VAT per head
Number of guests – minimum of 14